German television channel SPORT1 has agreed a strategic partnership with MUUVR. As part of this new collaboration, SPORT1 is acquiring shares in the Swiss start-up based in Zurich, and will promote MUUVR with a wide reach on its TV, digital, audio and social media platforms.
Terms of the deal were not disclosed. A release from SPORT1 and MUUVR noted that… ‘Through the strategic partnership with MUUVR, SPORT1 is further expanding its new business activities in the new biz profit centre of the SPORT1 MEDIEN Group.
‘For MUUVR and SPORT1, the cooperation opens up marketing opportunities that complement SPORT1’s existing portfolio. For SPORT1, the partnership not only offers the opportunity to further strengthen its position in the sports and technology market, but also to retain its target group in the long term through an attractive loyalty program.’
MUUVR is positioned as a loyalty program for sport. The start-up is leveraging its app to get people moving and give this movement value with its ‘MUUVS’. The motto of MUUVR is ‘Get Active. Get Rewarded’. The company is particularly keen to motivate people to be more active, rewarding them with rewards and helping them become healthier at the same time.
Michael Hartweg, Founder & Investor at MUUVR, said “SPORT1’s investment in MUUVR is proof that we have really hit a nerve with the idea of motivating and rewarding people for more sports activity.
“As a founder and investor, I am delighted to have SPORT1 as a strong partner and advisor at our side, as well as the opportunity to significantly increase awareness of MUUVR in the DACH region with the media volume provided.”
Pascale Wahl, Co-CEO of MUUVR, added ”The partnership and investment from SPORT1 is an incredible vote of confidence in our daily work for the MUUVR team.
“Having a great idea is one thing. But implementing this idea and making it accessible to the people we want to reach requires a lot of commitment and courage. The team has proven over the last few months that the effort is worth it and with the completely new possibilities offered by the cooperation with SPORT1, we will be able to reach even more people and users even faster.
“I am firmly convinced that we will achieve our vision of motivating people to do more sport with great rewards, suitable events and lots of fun more quickly with SPORT1.”
Matthias Reichert, Chief Commercial Officer at SPORT1, said ”Our strategic partnership with MUUVR is based on the conviction that the combination of sports and modern technology has the potential to change markets and consumption in the long term.
“The experienced and dedicated team at MUUVR has a clear vision: to motivate people to exercise more and lead a more active lifestyle through an innovative app. We see enormous growth potential in this and are convinced that we can grow successfully hand in hand.
“With SPORT1, we reach millions of people every day – together we want to inspire them with MUUVR and help make exercise fun and worthwhile.”
