Running apparel brand Acid Running has partnered with agency Rich London as part of a strategy to elevate its brand messaging and expand its product offering.
Founded in 2022 by Oliver Powe, Acid Running produces performance running apparel designed for both competitive athletes and lifestyle runners. It manufactures high-performance running apparel incorporating technical fabrics and graphic design elements inspired by subculture themes.
Following its initial market launch, Acid Running reported 300% growth in 2024 and 99% growth in 2025. In 2026, the brand expanded its product development with a dedicated focus on expanding its womenswear line based on community feedback.
Rich London, established by Rich Evans, operates across public relations, social media, marketing, and creative direction. The agency specializes in fashion, music, and youth culture communications, having previously managed accounts for sportswear brands including FILA, Kappa, Champion, and Russell Athletic.
Rich Evans, Founder at Rich London, said “I’ve been a part of rave and nightclub culture for years and have since found comfort in running. The culture around running has gone stratospheric over the last few years but a lot of the brands feel inauthentic, so it is great to join forces with Acid Running who we believe have the authenticity to be at the forefront of this athletic cultural revolution.”
www.acidrunning.com
www.richevans.london
