Proviz, the British sportswear brand specialising in high-visibility and reflective apparel, has appointed Fusion Media to manage its UK public relations activities.
Fusion Media is a marketing, PR, and public affairs agency that supports cycling, running, and outdoor brands internationally. It notes that it will be supporting Proviz’s mission to deliver products that aim to make a positive impact on customers’ lives through enhanced visible sports clothing and accessories.
The new partnership builds on a longstanding relationship between the two entities, which has previously seen Fusion Media support Proviz on public relations activities, such as the launch of its REFLECT360 collection and market expansion announcements.
The partnership comes during a period of growth in the sports and outdoor sector. It was recently announced that a record number of people applied to participate in the 2027 London Marathon through the public ballot, with 1.3 million entries. Additionally, the total UK cycling market is estimated to have reached just under £1.9 billion in 2025.
Wiesia Kuczaj, Managing Director at Fusion Media, said “We’re thrilled to be working with Proviz, a brand that has a mission to empower customers and create a positive impact. Our focus will be to increase the brand’s profile in key fitness and lifestyle markets. We’re excited to partner with Proviz and contribute to their success in building their presence and supporting its wider growth.”
Anthony Langly-Smith, Co-Founder at Proviz, said “Fusion Media are experts in the fitness and cycling industry, and understand the mission of our brand and values, making them a natural partner for us. It’s an exciting time for the sports and lifestyle sector, and we’re looking forward to working together to grow Proviz’s presence and tell our story to a wider audience.”
Proviz began in 2008 when two brothers commuting daily by bike to corporate jobs in London realised the limitations of the safety apparel they and fellow commuters were using. Identifying a gap in the market for light-emitting and reflective cycling products, the brand was established. Since then, it has expanded into new sectors, such as running, hiking, and the outdoors.
The brand’s products have been sold in more than 75 countries and it specializes in performance apparel and accessories designed to help people stay seen, safe, and comfortable. Its range includes jackets, gilets, activewear, accessories, and lighting products.
www.provizsports.com
www.fusion-media.co.uk
