British Triathlon, the governing body for triathlon and multisport in Great Britain, has launched a digital transformation programme designed to improve connection with swim, bike and run, and to strengthen support for members, participants and the wider triathlon community.
The launch marks a next step in British Triathlon’s ambition to create better experiences across the sport, working closely with the Home Nations of Triathlon England, Triathlon Scotland and Welsh Triathlon.
Delivered in partnership with technology company Netcompany and global go-to-market consultancy Huble, the programme brings together membership, communications and insight. According to the national governing body, by moving away from an outdated technology stack and fragmented ways of working, the organisation aims to provide more consistent support, make better-informed decisions and improve experiences over time.
For members, participants and the wider community, the programme aims to provide simpler digital interactions, more relevant communications and improved self-service.
For British Triathlon and the home nations, it should create a shared view of member needs and a joined-up approach to engagement, enabling collaboration, operational efficiency and long-term planning. Commercial partners will also gain access to data-based decision making and improved audience engagement capabilities.
Ruth Daniels, Chief Executive at British Triathlon, said “This is an important first step in how we better support our members and the wider swim, bike and run community. It gives us the foundations to make everyday interactions simpler, more joined up and more personalised, while helping us understand and respond to the needs of our sport in a more consistent way.
“The programme also shows the strength of collaboration across our Home Nations, partners and UK Sport, and highlights the positive impact we are already making in communities through our partnership with both Netcompany and Huble. This has been a huge piece of work for us and I am incredibly grateful for the substantial work done by our team at British Triathlon, our Home Nations colleagues, Netcompany, Huble and for the support of UK Sport and the National Lottery.”
Nikki Phillips, Director of Digital Transformation at British Triathlon, said “This milestone marks a significant step forward for British Triathlon and the Home Nations. It is about more than changing systems; it is about changing how we work together, how we understand our members and how we make it easier for people to engage with swim, bike and run.
“For the first time, we will have a more connected and reliable picture of member engagement across the sport. That will help us improve services, strengthen decision making and create more personalised experiences for members now and in the years ahead.”
The digital overhaul supports British Triathlon’s updated membership offer and will look to help the governing body communicate with members in a more relevant and consistent way.
Richard Davies, UK Country Managing Partner at Netcompany, said “This launch shows how transformation can help sporting organisations deliver lasting value for the people they serve. British Triathlon now has the foundations to improve member experience, support participation and plan confidently for future growth. We are proud to have delivered this together and look forward to supporting British Triathlon as the programme continues.”
Rebecca Harris, CEO at Huble, added “Getting a CRM project of this scale live takes genuine partnership, and that’s exactly what this has been. We’ve brought British Triathlon’s member data together in one place for the first time, giving the organisation and the Home Nations a real foundation to understand and support their members better. We’re proud of what the team has delivered, and excited to keep building on it as the programme moves into its next phase.”
Netcompany’s partnership with British Triathlon also includes a social value commitment through the Swim Bike Run Neighbourhood Partnership alongside Active Bradford. Inspired by the return of World Championship Series racing to London in 2026, the initiative creates opportunities for children and families in Bradford to participate in activity through pilots such as Active Skills for Life/Literacy Kicks.
In the three months to June 2026, more than 120 children took part in free pop-up duathlons in Keighley and Wyke, while the Bradford Girl Power project reached more than 400 school pupils, alongside free park duathlons across the district.
Netcompany will continue to support British Triathlon as the programme develops through 2026 and beyond.
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