Centr, the official equipment provider of HYROX, is set to introduce a new limited-edition collection at the upcoming Phoenix Major. The range will be revealed for the first time during the Elite 15 races on Thursday, January 29, 2026.
The Centr x HYROX Limited Edition PHX_26 Official Competition Products will debut on the race floor in Phoenix, AZ. Following the men’s elite race, a limited pre-sale window will open, offering fans an opportunity to purchase ‘competition-grade equipment similar to that used by elite athletes.’
The collection features a white-and-black colourway designed to recognised the Elite 15 athletes. Each item in the release will be accompanied by a PHX_26 mini poster. These posters are individually numbered and have been designed by Lucinda Hinojos, a Phoenix-based artist who has previously collaborated with the NFL and the Arizona Cardinals.
According to Centr, the collection represents a deeper integration into the HYROX ecosystem, aiming to connect elite performance with wider community participation.
Andrew Sugerman, Chief Executive Officer of Centr, said “Sport is more than something you just watch, it’s an experience that extends beyond the competition itself. The theatre of sport extends beyond the race floor into training and preparation, something which we get unique access to in HYROX.
“The equipment these star athletes use both in training and competition matters; it’s what allows for a true expression of their fitness and, in turn, the quality of the racing. That’s why we wanted to create something for the community that allows them to be a part of the Elite races, connecting to their favourite HYROX athletes from across the world.”
Christian Toetzke, Co-Founder and Chief Executive Officer of HYROX, said “The Elite 15 represent the highest standard of HYROX racing, and our international partnership with Centr equips these athletes with the tools to train and perform.
“This initiative celebrates those elite athletes and the environments in which they compete, while giving the wider community a closer connection to elite performance. It’s a meaningful step forward in how we build engagement around HYROX without compromising what makes the competition special, and Centr deeply understands this mission.”
Sign-ups for priority access are open from January 21–29, 2026. The pre-sale will go live on January 30 between 09:00 and 11:00 PST. Any remaining equipment will be made available to the general public from 12:00 PST on the same day.
Centr was founded by movie star Chris Hemsworth and provides a range of fitness equipment and digital programmes.
