London-based fitness coaching app Edge has launched Edge Rewards, a free-to-use loyalty and incentive programme that converts everyday physical activity into real-world perks from a curated network of fitness, lifestyle, and hospitality brands across the UK.
The initiative went live on November 8, 2026 with more than 4,000 pre-launch sign-ups, expanding the platform’s existing user community of over 25,000 members.
Designed around the concept of ‘Feel Good Fitness’, the scheme rewards users for a broad spectrum of activities – including running, strength training, HIIT, cycling, swimming, Pilates, and walking. Workouts can be logged directly or synced automatically via Apple Health, Garmin, COROS, and Strava.
How It Works:
- Earn: Members earn points on a simple ratio of one minute of exercise to one point, with free tier users capped at earning 50 points per day (rising to 75 points daily for subscribers of the paid Edge Pro tier).
- Redeem: Points never expire and can be redeemed directly within the app for complimentary treats, products, and discounts. A standard post-workout coffee, for example, is available for 100 points.
- Partners: The launch features partnerships with brands including KNOOPS, Jubel, VAXX Coffee, Stubble & Co, Oakberry SULT, Sportl, and FreeSoul, with additional brand partners joining monthly.
Milo McCloud, Co-Founder and Chief Marketing Officer of Edge, said “We built Edge because we wanted to create a fitness app that makes moving feel good, whoever you are, and wherever you’re starting from.
“Everyone loves a post-workout treat, and we thought, why shouldn’t your everyday movement help you earn one? With Edge Rewards, every walk, run, gym session or HIIT class adds up to something real, whether that’s enjoying a coffee on the way home from a workout, getting a discount on new sports kit, or enjoying a beer with friends. The best part is that it’s free, so anyone can download today and start moving.”
Alongside the free app tier introduced by Edge Rewards, the platform offers its premium Edge Pro subscription (priced at £22.99 monthly, £84.99 bi-annually, or £129.99 annually), which adds fully personalised training plans and direct messaging access to professional coaches.
Edge Rewards is available now via iOS and Android by downloading the Edge app or visiting the platform’s web portal.
Related posts:
MyWhoosh adds rowing mode to kick-start multi-sport expansion, and adds Custom Workout Builder for runners
Fuelin and V.O2 integrate for adaptive endurance nutrition recommendations
Strava app features updated across strength, maps, and smartwatch integrations
ROUVY introduces Club Challenges in latest version update
