Danish cycling apparel label Pas Normal Studios has announced a new partnership with event organiser Klassmark, becoming the headline sponsor for The Traka, Santa Vall, and Ranxo gravel events.
According to Pas Normal Studios (PAS), the collaboration focuses on supporting the international gravel community and increasing female participation through the new TRAKA FORCE initiative.
The Traka, based in Girona, Spain, has established itself as one of the fastest-growing gravel events in Europe. As the event expands, PAS and Klassmark aim to make the sport more inclusive by addressing specific barriers for female riders.
Under the TRAKA FORCE programme, the organisers will implement practical support such as providing sanitary materials at aid stations and installing toilets along the course. The initiative also includes tailored community activation and increased visibility for female athletes throughout the 2026 season.
Peter Lange, Chief Executive Officer at Pas Normal Studios, said “Partnering with Klassmark at this scale reflects our ambition to help shape the future of gravel cycling – not just at the elite level, but for every rider stepping onto the start line.”
Lange added that a core part of the brand’s commitment is to expand opportunities and support for female riders, from first-timers to seasoned competitors.
Gerard Freixes, Chief Executive Officer of Klassmark, added “At Klassmark, we believe in gravel that is rooted in respect – for the land, for people, and for the true essence of the sport. This is why supporting women’s participation is not a trend; it is a responsibility.”
Freixes continued “Our partnership with Pas Normal Studios strengthens this commitment and allows us to build a gravel community that is more honest, more open, and more balanced.”
The partnership will also feature community rides and storytelling initiatives designed to highlight female gravel athletes. Both organisations aim to leverage these activities to push the sport of gravel riding toward a more diverse future.
Pas Normal Studios is a Copenhagen-based brand that produces technical cycling clothing. It focuses on combining functional apparel with contemporary aesthetics and operates through an international network of retailers and online platforms.
Klassmark is a Girona-based event organiser founded in 2009. It has launched more than 190 gravel and trail events, focusing on community-building and environmental stewardship within the endurance sports sector.
www.pasnormalstudios.com
www.klassmark.com
