Pinarello, the Italian bicycle manufacturer, has partnered with Pharrell Williams and luxury fashion house Louis Vuitton to unveil a bespoke road bicycle. The new model was introduced at the Louis Vuitton Men’s spring/summer 2027 show during Paris Fashion Week on June 24, 2026.
The project is developed from the Pinarello Dogma F platform, which serves as the flagship model for the Treviso-based bike manufacturer. The design was overseen by Pharrell Williams, Men’s Creative Director at Louis Vuitton, combining cycling engineering with bespoke craftsmanship.
Pinarello has established itself as a successful manufacturer in Grand Tour history, achieving 30 overall Grand Tour victories, which includes 15 Tour de France wins since its foundation in 1952. The brand’s frames are regularly utilised by professional teams on the international racing circuit.
The frame is constructed from high-grade TorayCa M40X carbon fibre. According to the company, the specific material layup is engineered to maximise stiffness, riding precision and aerodynamic efficiency while maintaining a lightweight profile.
The collaboration incorporates distinctive design details throughout the bicycle, such as a leather-covered saddle and leather-wrapped handlebars provided by Louis Vuitton. It also features exclusive chrome-finished fork and cockpit elements, alongside a bespoke paint scheme developed to match the fashion house’s signature colour palette.
The technical specifications of the complete 7.3kg bicycle include a Shimano Dura-Ace Di2 R9200 12-speed electronic shifting groupset and a Pinarello Onda fork featuring a custom chrome finish. The integrated Talon Ultra-Fast cockpit is also finished in chrome.
The wheelset consists of the Princeton CarbonWorks Mach 7580 TSV2, finished in a custom Louis Vuitton signature colourway, fitted with Continental Grand Prix 5000 S TR tyres. The drivetrain includes a CeramicSpeed OSPW Aero System upgrade featuring an exclusive chrome finish.
The bicycle will be integrated into the collection of products offered exclusively through Louis Vuitton retail channels.
