Popfly, a platform designed to connect brands with adventure creators, has launched Storefronts, a new feature allowing outdoor and travel influencers to monetise their product recommendations.
The US-based company, headquartered in Costa Mesa, CA, developed the tool to enable creators to build curated visual gear guides by category, such as trail running, surfing, or backcountry skiing.
Using a ‘Kits’ feature, influencers can showcase the specific equipment they use for particular activities or trips.
The platform aims to turn creators into a measurable sales channel for brands. While general lifestyle creator platforms exist, Popfly states that its new feature is built for the outdoor market specifically, where audiences prioritise expertise and the durability of gear in critical situations.
Each storefront serves as a portfolio of a creator’s experience and taste. According to the company, these storefronts allow influencers to provide context-rich recommendations that assist consumers in selecting high-performing gear while generating revenue for the creator.
Taylor Hoekstra, Founder and CEO of Popfly, said “We didn’t build Popfly Storefronts because the internet needed another generic storefront. We built them because outdoor brands are wired differently and we believe these creators deserve a real shot at building something sustainable, something long-term, something that compounds over time.”
At launch, the Storefronts feature includes several international and specialist brands, such as Mammut, Backcountry, Zpacks, and Zeal. The company indicates that more brands are being added to the platform daily.
Creators can establish a storefront at no cost, while brands can engage with the platform through the company’s demo services.
