Reflective apparel specialist Proviz has launched Night Mode, an interactive website feature. This allows shoppers to view the brand’s reflective sportswear transform from its daytime appearance to full reflectivity in low-light conditions.
Marking the brand’s largest marketing activation to date, the online tool introduces an interactive toggle across the Proviz website homepage, product listing pages, and product pages. Customers can switch between day and night views to examine how selected items appear in daylight and when illuminated in the dark.
The activation highlights Proviz’s Reflect360 technology, which incorporates microscopic reflective glass beads designed to capture direct light from sources such as vehicle headlights and reflect it back toward the source.
As part of the launch campaign, Proviz is hosting its sold-out inaugural 5k Night Mode running event in Manchester alongside releasing its latest autumn collection of reflective running, cycling, and outdoor apparel.
Anthony Langly-Smith, Co-Founder of Proviz, said “This is an incredibly exciting moment for Proviz and the culmination of a huge amount of work across the business. Reflectivity has always been at the heart of our brand, but its full effect is most powerful when seen at night. NIGHT MODE gives customers an immediate and engaging way to understand how our products perform in low-light conditions.”
He added “This is much more than a new marketing campaign. It is an innovative digital experience that brings our technology to life and demonstrates exactly what makes Proviz products so distinctive. We believe it will completely change how customers discover and shop for reflective sportswear online.”
Founded in London in 2008, Proviz specializes in reflective performance apparel, gilets, activewear, and accessories for cyclists, runners, and outdoor enthusiasts.
