The Professional Triathletes Organisation (PTO) has announced two new commercial partnerships ahead of the Dubai T100 Triathlon, which takes place at Al Mamzar, Dubai, from November 13–15, 2026.
Online investment and trading platform Saxo Bank joins as an Official Partner, while protein and vitamin bar brand Fulfil signs on as a Supporting Partner for the event.
The Dubai T100 serves as the penultimate leg of the 2026 T100 Race To Qatar series before the season finale in December. The weekend features the world’s top 20 male and female professional triathletes competing over the 100km distance (2km swim, 80km bike, and 18km run), alongside an estimated 3,000 amateur participants competing across T100, Olympic, and Sprint distance categories.
The event also integrates with the broader Dubai Fitness Challenge, an initiative encouraging UAE residents to complete 30 minutes of daily activity throughout November.
Under the agreements, Saxo Bank will receive digital and event branding alongside client hospitality assets, framing the discipline of endurance sports alongside long-term financial management.
Damian Hitchen, Chief Executive Officer MENA at Saxo Bank, said “We are incredibly excited to partner with the Dubai T100 this year. When you look closely, endurance sports and investing actually share the exact same DNA. Whether you’re tackling a 100km triathlon or building a portfolio, it all comes down to solid preparation, staying disciplined, and keeping your focus on long-term performance. This event lets us connect with Dubai’s driven, investment-minded community.”
Fulfil, a subsidiary of the Ferrero Group, will secure event village sampling rights and brand integration across physical and digital event channels.
Fabio Grilli, Regional Managing Director at Ferrero Gulf Arab Countries, added “The Dubai T100 is a strong platform to bring FULFIL closer to people who embrace active lifestyles. This partnership reflects what the brand stands for: great taste and convenience that fit naturally into people’s everyday routines. We look forward to joining the T100 community in Dubai and supporting a weekend that celebrates movement and participation at every level.”
Stuart Ramsey, Chief Commercial Officer of the PTO, noted “Saxo’s global reach and its commitment to helping people pursue their ambitions make it a natural fit for the T100 and the athletes who race it. Our athletes invest a huge amount of time in our sport, and many are thinking seriously about how they manage their finances, during their careers and beyond.” On the Fulfil partnership, Ramsey added
“Fulfil’s goal to make healthier snacking tastier and easier for every athlete matches our ambition to get more triathletes of all abilities doing the sport and taking it mainstream.”
The broadcast of the Dubai T100 Triathlon will reach 195 territories globally as current series leaders Julie Derron and Hayden Wilde head into the weekend’s competition.
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