IRONMAN has announced a new partnership naming Crystal Geyser Alpine Spring Water as the Official Water Partner of the IRONMAN North American Series.
Under the agreement, the bottled water brand will provide beverage solutions across the series portfolio throughout North America. The product will be integrated into on-course refreshment stations, finish line recovery zones and key athlete touchpoints at both full-distance IRONMAN and half-distance IRONMAN 70.3 events.
The partnership is set to support thousands of athletes annually across more than 40 North American races.
Yanni Andreopoulos, Executive Vice President of Global Partnerships for The IRONMAN Group, said “The IRONMAN brand is built on endurance, performance, and community. Partnering with Crystal Geyser will elevate our athletes’ experience by providing them trusted, high-quality on-course water across our North American events, while aligning with a partner that shares our values around quality and sustainability.”
Crystal Geyser Alpine Spring Water is produced by CG Roxane and stands as a major nationally distributed bottled spring water brand in the United States. The family-owned enterprise operates seven bottling facilities across the country, where water is captured directly at natural spring sources.
Anne-Charlotte de La Porte, Vice President of Marketing at CG Roxane, said “At CG Roxane, we are committed to delivering high-quality spring water that is bottled at the source and true to its natural origins. Partnering with IRONMAN allows us to support a community that shares our values around performance, integrity, and environmental responsibility, while helping ensure athletes have reliable hydration throughout their challenging journey.”
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www.crystalgeyserplease.com
