R.A.D, the performance footwear brand specialising in hybrid / fitness racing, has been announced as the official footwear partner of the annual Rogue Invitational for its 2026 and 2027 events.
The partnership will see the brand take a headline sponsorship role for the three day CrossFit and strength competition. As part of the collaboration, R.A.D and Rogue will release a collaborative shoe to mark the event. This follows a previous limited edition version of the R.A.D One V2 training shoe released at the end of the 2025 season.
The two companies have also committed to adding US$10 from every pair of R.A.D shoes sold on roguefitness.com to the athlete prize purse for the Rogue Invitational.
Ben Massey, Founder of R.A.D, said “The Rogue Invitational is an iconic competition and one we are beyond proud to be a big part of for the next two years. We have always celebrated our athletes taking part and connecting with the community at the event via our activations and workout sessions so are looking forward to doing this in an even bigger way this year and showing up in true R.A.D style.”
Founded in 2019, R.A.D originated in the CrossFit sector before expanding into the broader training and running markets. The brand is known for blending skate and surf culture with technical performance.
Caity Matter Henniger, Chief Sales Officer at Rogue Fitness, said “At Rogue, we pride ourselves in working with brands in the CrossFit and strongman space which truly share our vision. We’ve always had a great relationship with R.A.D and since launching our first collab shoe with them last year and working with them for the R.A.D x ROGUE Tin Slingers community competition, we both knew we wanted to progress the relationship further.
“Having them come onboard for the Rogue Invitational was the natural next step for both brands – we can’t wait to put on a show together in Aberdeen.”
Rogue Fitness is a leading manufacturer of strength and conditioning equipment. Founded in 2006, it serves as the official equipment supplier for the CrossFit Games, USA Weightlifting, and the World’s Strongest Man competition.
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www.roguefitness.com/invitational
