US event registration and tech provider RunSignup has released its Q3 2026 financial and operational update, reporting a 13% year-on-year increase in events hosted and a 12% increase in processed registrations. The company estimates its share of the US endurance event market has reached approximately 60%.
The employee-owned company processed more than 2,000 additional events and 350,000 additional registrations in Q3 2026 compared to the same period in 2025. RunSignup reported customer churn of 3.3% for events with over 500 participants, with 1.5% lost to direct competitors. According to the company, the growth occurred against a backdrop of broader endurance market moderation, where per-race registrations grew between 1% and 4% year-on-year from June through September.
Bob Bickel, Founder and Chief Executive Officer at RunSignup, said “We are proud that our customers continue to trust us with their events, and we are earning more market share every quarter. As an employee-owned company, we reinvest in our platform. This quarter that meant delivering a secure AI foundation and putting our first set of AI Agents into the hands of nearly 2,000 customers. There’s so much more to come.”
During the latest quarter, RunSignup deployed its new artificial intelligence infrastructure, upgrading more than 1,900 customers to its V2 AI Chatbot and AI Contact Us tools. The platform features draw live data from the RunSignup database to address queries regarding pricing, participant management, and race results. Upcoming additions to the software suite include AI Insights, AI Reporting, and AI Dashboard Actions.
Additional product developments introduced during the quarter include an SMS marketing tool currently in alpha testing, RaceDay Scoring V6 rebuilt using the Rust programming language, photo-based split timing via mobile devices, and a limited beta release of its Volunteer V2 standalone management application.
RunSignup provides event registration, website hosting, email marketing, fundraising, and timing software to more than 39,000 events and non-profit organisations across the USA.
