RunThrough Trails has announced a two-part partnership with Samsung for 2026, encompassing event sponsorship across major UK trail races and a content collaboration for the launch campaign of the Galaxy Watch Ultra2.
Under the agreement, Samsung becomes an Associate Partner for RunThrough Trails Brecon Beacons Presented by The North Face & SportsShoes, which takes place on August 8, 2026. The event sets off from Talybont-on-Usk into Bannau Brycheiniog (the Brecon Beacons), featuring a 51km ultra route with nearly 2,000m of ascent alongside a 24km option.
Samsung also serves as Presenting Partner for RunThrough Trails Snowdonia Sea2Sky Presented by Samsung, held on September 5, 2026. Taking runners from Barmouth beach to the summit of Cadair Idris and back, the sea-to-summit event offers three distance options: a 54km ultra with approximately 1,625m of climbing, a 25km route with around 725m of elevation gain, and a 12km distance.
As part of the collaboration, RunThrough’s in-house production team will generate media assets capturing training, racing, and terrain. Content created by the company will be featured within Samsung’s global launch campaign for the Galaxy Watch Ultra2, distributing material across brand, athlete, and event channels.
Jack Williams, CEO of RunThrough, said “To be partnering with a global brand like Samsung on the launch of the Galaxy Watch Ultra2 is a hugely exciting moment for RunThrough and RunThrough Trails.
“There’s a genuine, authentic link between a watch built for the extreme and our community of trail runners taking on some of the toughest terrain in the UK and Europe. And it works both ways: as well as welcoming Samsung to our start lines, our in-house team is creating content that will feature within Samsung’s own campaigns, a real statement about the quality of what we produce and the direction of travel for RunThrough.”
The Samsung Galaxy Watch Ultra2 is designed for outdoor adventures, featuring dual-frequency GPS, Irregular Route Navigation, and Uphill Climb Guidance. It introduces a Nutrition Alert function building on existing Sweat Loss tracking, which estimates fluid loss relative to body weight to provide real-time hydration guidance.
Built with a titanium case, the device offers a display brightness up to 5,000 nits and is powered by a Snapdragon processor. General availability for the product began on August 7, 2026.
Founded in 2012 by Matt Wood and Ben Green, RunThrough operates as part of parent company GW Active. The organisation hosts more than 300 events annually across the UK, drawing over 480,000 participants each year. Its portfolio includes the Hampton Court Palace Half Marathon, Surrey Half Marathon, Alton Towers Resort 10km and Half Marathon, and the RunThrough Trails series.
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