MultiSport Research - The Power of Insight
Home All news Strava flexes muscle with expanded strength experience for users

Strava flexes muscle with expanded strength experience for users

Strava strength

Strava has announced a full overhaul of its strength activity experience. The update introduces 14 partner integrations, a dedicated workout log, auto-populated muscle maps, and five new shareables.

The new features aim to give athletes a complete way to log, track, and share their lifts alongside other activities recorded on the platform. The launch marks the first step in an investment in the strength experience on Strava, which reportedly has more than 195 million users across more than 185 countries.

Strength training is one of the fastest–growing sport types on the platform. In 2025 alone, more than 500 million strength activities were logged on Strava. Platform data also reveals that activities featuring a muscle map received two times the Kudos from fellow community members.

Matt Salazar, Chief Product Officer at Strava, said “Strength has been one of the fastest-growing sport types on Strava for some time, with over 500 million uploads in 2025 alone, and our community has been clear about what they need from us. This overhaul brings the same depth, motivation, and shareability that Strava is known for to a myriad of strength activities. Whether someone is training for a race, lifting for general fitness, or building strength as their primary activity, they now have tools that meet them where they actually are, and this is only the beginning.”

To pull comprehensive data from apps and devices directly into Strava, the platform is introducing 14 partner integrations across the strength and fitness ecosystem while updating its developer tools. The initial launch partners include Amazfit, Caliber, COROS, Fitbod, Garmin, Hevy, iFIT Personal Trainer, JEFIT, Liftoff, Motra, REMAKER, Runna, and WHOOP, with 24 Hour Fitness scheduled to follow this summer.

Guillem Ros, CEO and co-founder of Hevy, said “More athletes are incorporating strength training into their overall fitness routines, and at Hevy we are focused on delivering the best possible strength training experience while making it effortless to log, track and share workouts. We are proud to partner with Strava to help elevate strength training and make humanity stronger, together.”

The updated experience includes auto-populated muscle maps. Every logged workout will now generate a visual muscle map, which automatically highlights the muscle groups trained based on the exercises performed.

A purpose-built workout log allows athletes to record sets, reps, and weight. This functionality captures strength exercises over time to make it easier to review and repeat workouts.

Ed Baker, Chief Product Officer at WHOOP, said “As Strava continues to expand its strength experience, richer context is essential. By integrating WHOOP insights and broader health and performance signals into Strava, we are helping our members connect strength, endurance, and recovery so they can see the full picture of their performance more clearly than ever.”

Strava is also rolling out five new strength-specific shareables. These new formats are designed to translate gym or home workouts into visual formats for sharing with friends, clubs, and the wider Strava community.

The new strength experience is rolling out to users over the coming weeks.

www.strava.com