FORM, the specialist in smart swim goggles, has launched HeadCoach 2.0, a new coaching suite designed to deliver expert-level, personalised swim coaching for triathletes and swimmers of all abilities.
FORM notes that HeadCoach 2.0 uses all elements of its HeadCoach ecosystem to provide data-driven analysis and feedback directly in the FORM App and the FORM Smart Swim Goggles.
After each pool swim, athletes receive tailored feedback, like an on-deck coach would provide, and a specific focus area for their next session, including instructions on how to execute recommended improvements.
The company notes that swimming is a technically demanding sport where real improvement requires focused effort. FORM leverages its extensive dataset of swim technique, gathered from millions of swims, to support its coaching platform.
Brian Johns, Head of Coaching Science at FORM, a NCCP Level 3 National Coach and 3-time Olympian, said “Delivering individualized coaching at scale is something that has never been possible in swimming.
“A coach would literally need to film you, analyze that footage, and break down your stroke to provide this level of personalized feedback. With HeadCoach 2.0, we’re making that experience available instantly, powered by years of research, swimming expertise, and our revolutionary smart technology.”
HeadCoach 2.0 analyses key metrics such as distance per stroke (DPS), stroke rate, pace, heart rate, and FORM Score, alongside FORM’s unique HeadCoach data. The system surfaces the most important element for a swimmer to focus on based on their specific objective, such as ‘Improve My Technique’ or ‘Prepare for a Race’.
- After every swim: HeadCoach analyses the session and provides the most important insight to help the swimmer reach their objective.
- For the next swim: Based on the last swim and objective, HeadCoach provides direction on what to focus on in the next session and how to execute it effectively.
The coaching is adaptive and provides personalised insights across all pool swims, including those completed within HeadCoach Plans, Guided Workouts, or Free Swim mode.
Brian Johns added, “Access to this level of personalized coaching at this scale simply isn’t feasible with a traditional coach. The data collection and analysis required is too extensive.
“HeadCoach 2.0 condenses all of that into clear, actionable feedback, available after every swim, and what’s exciting is that this is just the beginning for this feature.”
HeadCoach 2.0 is now available to all FORM Premium subscribers. Continued access to Premium costs just less than US$10 per month following an initial free one-month trial.
FORM also recently launched the FORM Smart Swim 2 PRO augmented reality goggles, which feature Corning Gorilla Glass for enhanced durability and a permanent fog-free experience.










