The Women’s Sports Store has officially launched as the UK’s first dedicated online retailer for women’s sportswear and equipment. It aims to be a trusted destination offering expert guidance, high-quality sportswear, nutrition, and performance products.
Founded in 2025 by Holly Woodford and Melanie Berry, the store founders note that it was created to address a gap in the market often dominated by unisex designs or scaled-down versions of men’s gear. The store focuses on kit and products that fit and support female physiology, comfort, and confidence.
‘Every product featured has been chosen, tested, and used by women in the real world, with the goal of helping customers find the right products for their bodies, goals, and lifestyles.’
Mel Berry, Co-Founder of The Women’s Sports Store, said “We wanted to create a space where women could finally find the right products for their bodies, their goals, and their confidence. No more guesswork, just gear that works.”
The platform champions women at varying levels of sport and features many female-founded brands such as Veloforte, Bimble and Bolt, Luca, and Freyja Fit.
The store is also positioned as a hub for education. It has partnered with Dr Stacy Sims, an authority on female physiology and performance, who provides expertise to help women train smarter, recover better, and make informed health choices.
As participation in women’s sport continues to grow across the UK, the Women’s Sports Store is aiming to redefine the future of women’s sport retail by providing an experience built for women, by women.
