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‘Strava for your mind’, Getahead launches mental performance platform for endurance athletes

Getahead app

Getahead has launched its mental performance platform, designed to bring structure, measurement and accountability to mindset training in sport.

Billed as being ‘like Strava for your mind’, the platform aims to provide a way to understand, measure and train mental performance systematically. The launch positions the app between sports psychology and wearables, functioning as a digital tool to track and train mindset metrics.

Research shows 79% of athletes can improve performance with structured mental skills training, but access remains limited or cost-prohibitive. Getahead is aiming to reframe mental fitness as something that can be quantified, trained and improved over time, rather than managed through generic wellness tools.

Chris McAdam, Founder of Getahead and a former professional rugby player, said “I competed internationally and hit mental blocks that destroyed performance, despite being physically ready.

“Mental performance training helped me finish an IRONMAN when my body gave up. But working with a sports psychologist is expensive and isn’t for everyone. We’re making that level of support accessible to every athlete.”

Working alongside athletes and sports psychologists, Getahead combines performance psychology with context-aware AI coaching. The system recognises each athlete’s psychological profile, training history and performance patterns to deliver insights.

At the heart of the platform is the Mental Edge Assessment, which maps a user’s psychological profile across 10 dimensions, revealing how their mind responds to pressure, setbacks and competition. From there, users follow a personalised plan drawn from more than 250 research-backed workouts and can interact with an AI coach via voice or text.

Getahead is already working with organisations across the endurance and fitness sectors, such as HYROX, Race For Impact, Ultra X and the Running Industry Alliance (RIA). These partnerships support everyday athletes in the lead-up to competition with sport-specific mental training plans. The platform also has plans to expand into team sports and elite performance environments.

The updated version of Getahead includes the evolved Mental Edge Assessment, on-demand voice or text coaching with weekly insights, a systematic mental training library of 250+ workouts designed to build five core mental skills, and a redesigned user interface to drive consistency.

Getahead is available to download on iOS and Android with a seven-day free trial. Premium subscriptions cost £14.99/month or £99/year, which includes personalised training plans, AI coaching and the audio workout library.

www.getaheadmindset.com