On July 7, 2026, UK-founded endurance sports nutrition brand STYRKR announced the launch of CEL50, adding a new high-carbohydrate chew to its fuelling range. The new product is designed to give athletes greater flexibility and control of their energy intake during sustained efforts.
Recognising that endurance athletes require variety in their nutrition approach to avoid underfuelling and flavour fatigue, the company has developed a range designed to support athletes through training and racing. Combining rice bars, electrolyte powders, dual-carbohydrate gels, drink mixes and now high-carbohydrate energy chews, the range enables athletes the flexibility to tailor their nutrition around individual needs.
STYRKR adds that it has identified the need for a simple, easy-to-carry carbohydrate solution. This became the foundation for CEL50, a high-carbohydrate energy chew that provides 50g of carbohydrates and 267mg of sodium per pack. Its modular format is intended to give athletes greater control over their intake, allowing carbohydrate consumption to be managed during sustained efforts.
The product represents an evolution in STYRKR’s production capabilities. CEL50 is the result of over two years of research, formula development and testing to achieve the texture, stability and consistency required for endurance use.
Bringing this product to market required the design and commissioning of dedicated manufacturing infrastructure to handle a single-chew format at scale, expanding STYRKR’s operational capacity and technical expertise.
Available in Wild Berry and Citrus Fruits flavours, CEL50 is designed to fit into an athlete’s fuelling strategy. It is suitable for vegan and gluten-free diets.
Jake Vita, Head of Marketing at STYRKR, said “The launch of CEL50 marks an important milestone for STYRKR, reflecting the investment we’ve made in innovation and product development over the past few years. While our range continues to grow, our purpose remains the same, to fuel ambition through performance nutrition that athletes can trust, whatever their challenge.”
The product is available in several purchase options:
- 18 Pack: £49.99
- 36 Pack: £85.00
- 54 Pack: £127.50
A subscription service is also offered by the brand, providing regular deliveries on a selected frequency.
