Tough Mudder and Spartan Race have announced a new three-year partnership with Cannaray, naming the wellness brand as the Official Wellness Partner for both event properties across the UK from 2026 through 2028.
The partnership will see Cannaray activate at all Tough Mudder and Spartan Race UK events, supporting participants with education, insight, and access to tools designed to help them better understand and optimise their health while training and competing.
Cannaray’s approach centres on empowering individuals to take control of their health through a greater understanding of key health markers. At events, participants will have the opportunity to learn about Cannaray’s health services, gain educational insight into seasonal supplementation, and discover how targeted testing can help identify potential issues early and support long-term health and performance.
According to a release… ‘The collaboration reflects a shared commitment between Tough Mudder, Spartan Race UK, and Cannaray to help people live healthier, more active lives – not just on event day, but year-round.’
Mark Read, Commercial Director at Spartan and Tough Mudder Europe, said “At Spartan UK, we believe endurance events should be a catalyst for long-term health and positive lifestyle change.
“Partnering with Cannaray across both Spartan Race UK and Tough Mudder enables us to better support and elevate the wellbeing and education of our community. Their evidence-led, holistic approach to wellness complements our values perfectly, and over the next three years we’re excited to create content and experiences that help our audience build resilience, improve their health, and thrive beyond event day.”
Julian Davies, Co-Founder at Cannaray Wellness, said “Anyone who’s willingly signed up to crawl through mud and tackle a 12-foot wall clearly cares about their health – they just might not be thinking about their vitamin D levels while doing it.
“That’s where we come in. We’re thrilled to partner with Tough Mudder and Spartan Race UK to help this incredible community understand what’s going on under the hood, so they can keep doing the things that make them feel better – whether that’s conquering obstacles or just keeping up with everyday life.”
Cannaray has spent the last six years developing supplements and wellness products designed to support everyday health. The brand is now entering a new phase, combining medical expertise with data-driven insight to help individuals track, understand, and optimise their health – with a focus on extending ‘healthspan’, not just longevity.
With tens of thousands of participants taking on Tough Mudder and Spartan Race UK events each year, the partnership seeks to provide a platform to offer accessible health education and preventative insight directly to an engaged, fitness-focused community.
Further details about on-site experiences, educational content, and event-specific activations will be announced ahead of the 2026 UK season.
