US-based sports nutrition brand Xendurance has announced the launch of Globs, a new gummy format designed to deliver clean, carb-driven energy for endurance athletes, functional fitness competitors, and active individuals.
The product marks the first gummy format in the Xendurance lineup of performance supplements. Each 30-serving pouch contains 180 soft, juicy gummies powered by organic sweet potato carbs – billed as ‘nature’s choice for steady, crash-free fuel’.
Developed for real-life training demands, Globs dummies are aimed at marathon runners, HYROX competitors, triathletes, and general endurance enthusiasts. Whether an individual is a ‘Hangry Hiker’, a ‘3 pm Slump Warrior’, or a ‘Gravel Grinder’, Xendurance notes that users can select up to 18 Globs to place into a smaller, reusable zip-loc pouch supplied with every order. Athletes can then grab their customised portion of Globs and head straight to training.
Jess McClain, the top US women’s runner at the 2026 Boston Marathon, said “Globs make fuelling effortless – toss the zip-loc pouch in your bag and go. Soft, very tasty, and I love the fact that they use organic sweet potato as a carb fuel. Just convenient, clean energy.”
Globs are available in a peach-orange colourway. Each pouch containing 180 gummies (30 servings) is priced at US$57.95 and includes the smaller zip-loc Glob pouch holding up to 18 gummies for portable use. The product is available in the US this month.
The product launch coincides with a major international competitive milestone for the sports nutrition company. Xendurance athlete Aimee Cringle was crowned champion of the 2026 CrossFit Games on August 2, 2026, taking the title of Fittest Woman on Earth after a dominant week of competition held at the SAP Center in San Jose, CA.
Cringle led from the opening day and never relinquished her advantage, closing out the four-day event with five individual event wins and a commanding overall points total that secured the result before the final workout had even begun.
Her victories spanned the full breadth of functional fitness and endurance disciplines, ranging from a gruelling 7,200m trail run to explosive sprint and strength tests. This performance underlined the all-round consistency that has defined her rise through the ranks in recent seasons. The result caps a remarkable trajectory for the CrossFit athlete, who has climbed from relative obscurity in the Open standings to the top of the podium in just her third Games appearance.
Cringle’s championship-winning season has been underpinned by her partnership with Xendurance, the sports nutrition brand she signed with in the last six months. The move followed a full 12 months in which Cringle had already been using Xendurance’s Extreme Endurance Lactic Acid Buffer as part of her routine, giving her first-hand experience of the product long before the formal sponsorship deal was finalised.
That established relationship with the supplement brand, built through months of testing across tough training blocks, made Xendurance a key partner as she prepared for a Games campaign built on sustained output across 20 punishing events. With Cringle now established as the reigning Fittest Woman on Earth, Xendurance secures a high-profile endorsement from an athlete performing at the very top of international sport.
