Having confirmed that it was riding into the US cycling media marketplace earlier this year, Future US, the leading specialist hybrid media group, has confirmed that BikeRadar.com, the popular UK cycling destination, has launched in the United States with its own homepage.
The new updated site – www.bikeradar.com/us/ – now provides localized content, including bike technology, news, features and reviews specifically for the American audience.
BikeRadar US features American news and articles from some of the best in the business. As Future points out, reviews and analysis focus on the America market as the site ‘continues to provide a wealth of unbiased opinions that BikeRadar has offered since its inception in 2007.’
“This is a really exciting move forward for BikeRadar.com in the US,” said Ben Delaney, US Editor-In-Chief at BikeRadar.com. “The new localized homepage means that we can create content dedicated to the US audience and users can now keep up to date with all the latest bike product, news and reviews on this side of the Atlantic.”
The BikeRadar US editorial team includes veteran cycling journalists Ben Delaney and James Huang:
Ben Delaney, Editor-In-Chief
Delaney has spent 13 years as a professional cycling journalist, covering everything from the Tour de France to overseas manufacturing and distribution. He recently served as Editor in Chief of VeloNews, the world’s largest professional cycling racing magazine.
James Huang, Technical Editor
With a degree in mechanical engineering ‘and passport full of stamps’, Huang has spent more than 10 years reporting on bikes and gear. Whether bringing the inside scoop on what the pros are riding at the Giro d’Italia, or giving tips on budget tech solutions, Huang pulls no punches.
“Better riding through better gear – death to junky bike parts,” Huang said. “Hopefully I can help you sort out one from the other.”
As the UK’s number one cycling outlet, according to comScore, globally BikeRadar attracts more than 3.1 million unique monthly visitors with US-specific visits topping 600 thousand uniques per month. In addition to the US homepage, BikeRadar has also updated all pricing to the US dollar and ads to US specific ad formats – ‘targeting high-spending cycling enthusiasts from all key disciplines including road, track and mountain biking.’
