New Balance and Westin Hotels & Resorts have agreed a worldwide partnership. The deal between the run shoe specialist and the hotel chain will provide Westin guests with New Balance footwear, apparel and fitness program content.
The complimentary program recently launched at 10 Westin properties across the globe and will begin rolling out fully in 2011.
Guests of the 10 Westin pilot properties have access to New Balance shoes, apparel and accessories through a product loan program. During their stay, guests can borrow running shoes with brand new, disposable insoles for each use, as well as a variety of men’s and women’s apparel including shorts, shirts and socks for men; and shorts, capri pants, shirts, sports bras and socks for women.
"Keeping guests’ fitness goals in mind, we’ve partnered with New Balance to provide yet another option to help travellers stay well on-the-road," said Nancy London, Vice President, Westin Hotels & Resorts. "Guests simply need to show up ready for a great workout. We provide the rest."
Hilary Keates, Director of Global Marketing and Brand Management for New Balance added, "Convenient access to the proper athletic equipment and programming is vital to the traveller who wants to stay healthy and fit while they’re away from home.
"New Balance is excited to partner with Westin to provide their health and fitness-minded guests with footwear, apparel, accessories and programming for an overall enhanced experience. As leaders in our respective categories with like-minded consumers, this alliance made perfect sense."
