New Balance has emerged as sponsor of the ZOOMA Women’s Race Series, a new national series of women’s running events. New Balance will provide all 2008 ZOOMA race participants with performance apparel and will participate in the ZOOMA post-race parties, encouraging runners and celebrating their accomplishments.
The new partnership is part of New Balance’s new ‘LOVE/hate’ brand campaign that highlights the runner’s love/hate relationship with running. “We are proud to partner with New Balance as a presenting sponsor in 2008,” said Brae Blackley, Executive Director of the ZOOMA Women’s Race Series. “New Balance offers excellent running footwear and apparel, and the brand shares our passion for inspiring women to lead healthy and active lives.”
“New Balance is eager to work with ZOOMA, an exciting new concept in road races,” said Dan Green, integrated marketing at New Balance. “Aligning ourselves with the ZOOMA series enables us to specifically reach out to women in a fun, engaging way and allows us to continue to highlight our innovative performance products.”
