Landing in Europe at the 2013 Virgin London Marathon last week, the Timex Ironman Run Trainer 2.0, which was unveiled back in March in the US, is expanding its international footprint. The Timex Ironman Run Trainer 2.0 is billed as ‘a next-generation GPS-enabled watch that tracks pace, distance, heart rate, and elapsed time.’
The Timex Ironman Run Trainer 2.0 will be available in May 2013 across European specialist sports retailers priced at £225, and £275 with the Flex Tech Digital 2.4 HRM chest sensor.
The new, upgraded device is a smaller, more refined version of the brand’s signature Timex Ironman Run Trainer 1.0 GPS watch and is equipped with a reversible, high-resolution display and advanced interval training capabilities.
“We heard from the running community that they wanted a smaller, more comfortable GPS watch,” said Bart van Schijndel, International Marketing Manager Sports. “We are excited to deliver on that need with the upgraded Run Trainer 2.0, enabling more efficient training through advanced technology.”
The introduction of the Timex Ironman Run Trainer 2.0 marks a further expansion of the Timex GPS portfolio, following the recent launches of Timex Marathon GPS, Timex Cycle Trainer 2.0 and Timex Ironman Global Trainer Bodylink System.
According to Timex, the Ironman Run Trainer 2.0 is the brand’s most innovative performance measurement product designed for athletes who want to maximize the efficiency of their training. The watch offers a crisp, high resolution display but is a smaller watch than the Run Trainer 1.0 to better fit a wider variety of wrist sizes.
Armed with a 100-lap chronograph and featuring hands-free split recording capability, the Run Trainer 2.0 also includes Interval Training based on distance and time with vibrating and audible alerts. Additionally, the training device boasts an eight hour Li-ion battery life and offers the unique benefit of being water resistant at up to 50 metres.
Timex introduced the first licensed Ironman brand watch in 1986. The Timex Ironman brand encompasses a range of training devices and fitness aids. Meanwhile, Timex’s presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the ING New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships.
Like other Timex products with downloadable features, the new Run Trainer 2.0 is customizable through a computer device agent for all settings. It is compatible with TrainingPeaks and MapMyFitness.com, among others.
It utilizes ANT+ wireless technology for chest and foot pod sensors to provide heart rate and indoor/cadence-based training data.
