Although the Lance Armstrong doping saga has gone a little quiet in recent months, Nike Inc has now confirmed that it has distanced itself further from the LIVESTRONG cancer charity that still in part bear’s Armstrong’s name – or at least has an association with the disgraced cyclist.
Despite confirming that it would continue funding the LIVESTRONG charity directly after this year, Nike has confirmed that it shall cease producing LIVESTRONG branded items. Nike has clearly wished to erase all possible implied or direct association with Armstrong. This is even with Armstrong resigning as Chairman of Livestrong last October, and his move last November to resign from the charity’s board of directors.
Nike Inc has released the following statement:
Nike has made the decision to stop producing new LIVESTRONG product after its Holiday 2013 line. We will continue to support the LIVESTRONG Foundation by funding them directly as they continue their work serving and improving outcomes for people facing cancer.
We are proud of the collective efforts between Nike and the LIVESTRONG Foundation to raise more than US$100 million to help people with cancer, distributing 87 million LIVESTRONG wristbands and serving and improving health outcomes for more than 2.5 million people with free cancer support services, programs, tools and resources.
www.nike.com
www.livestrong.org
