Science in Sport (SiS), the leading endurance sports nutrition player, has added two new caffeine endurance nutrition products into its SiS GO range.
A new SiS GO Hydro + Caffeine product has been designed ‘to hydrate athletes during intense exercise without added calories.’ Available in a new Cola flavour, its 75mg of caffeine content ‘will help athletes remain focused when it matters most.’
The popular SiS GO + Caffeine Gel gets a new Cola flavour and an increased 75mg caffeine content. As noted by the company, the renowned gels deliver energy fast; and the new flavour will sit alongside the existing Berry option.
The new caffeinated products provide more options for athletes to get the most out of their endurance sport. Caffeine has been repeatedly shown by sport scientists to improve performance by providing both a physical and mental boost. In addition to altering muscle metabolism, caffeine can also have direct effects on the brain by improving reaction times and lowering our perception of effort for a given workload.
The new, improved, SiS GO + Caffeine Gel builds on the established science of the SiS GO Isotonic Gels, ‘the world’s first Isotonic energy gel.’ The gel not only delivers a rapid supply of easily digestible carbohydrates (22g per gel) for energy, but also provides 75mg of caffeine per gel.
SiS GO Hydro + Caffeine represents ‘a cutting edge and scientifically based formulation that is designed to ensure you are effectively hydrated to produce your best performance.’ As an effervescent tablet that readily dissolves in plain water, it represents a highly practical approach (simply drop one tablet into a 500ml water bottle) to ensure that electrolyte and fluid requirements are met via a simple format.
As Science in Sport notes, SiS GO Hydro + Caffeine is a practical strategy to ensure hydration without the calories.
SiS GO Hydro + Caffeine will be available in 10 and 20-packs and priced at £3.99 and £6.99 accordingly. SiS GO + Caffeine Gels are priced at £1.79 each.
Luke Heeney, New Product Director at Science in Sport said “At SiS, we’re committed to constantly innovating new products and formulations to stay at the forefront of endurance nutrition. The SiS GO Range is one of the most well-known in sports nutrition, and we’re always looking for ways to have the best offering for amateur and professional athletes.”
He continued “With these new innovations, athletes will be able to benefit from an even wider range of endurance nutrition products to help reach their goals, combined with our nutritional expertise and advice available to customers.”
The new products and flavours will be available to buy online from Monday 2 September 2013.
SiS (Science in Sport) Limited was founded in 1992 to develop and supply nutrition to elite athletes. The SiS hydration products, including SiS GO Hydro and SiS GO Electrolyte, were designed for elite athletes undertaking strenuous exercise requiring electrolytes, to fit in with their training and race schedules. The SiS REGO range is dedicated to recover, rebuild and support the body’s adaptation to training.
The efficacy of the products and the credibility of the science behind the R&D process has given SiS unprecedented usage amongst elite athletes. SiS is official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.
In addition to Sir Chris Hoy, SiS has GB Triathlete, Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.
In 2005, SiS was awarded the Queen’s Award for Enterprise in the Innovation category.
SiS (Science in Sport) Limited was purchased by Provexis plc in June 2011.
