SilverLine Athletics, the premier digital video platform for the endurance sports industry, has partnered with Marine Corps Marathon (MCM) this year to incorporate a digital media strategy and analytics for the third largest marathon in the United States and the eighth largest in the world.
For several months leading up to ‘The People’s Marathon’, SilverLine customized a hosted video playback and distribution network on which MCM leveraged fun and informative race-specific original content. Hosting event updates, engaging athlete information and motivational videos, SilverLine’s technology helped track and increase MCM’s digital audience engagement leading up to, during and after the race.
The SilverLine platform is activated on the event’s homepage at www.marinemarathon.com.
“Marine Corps Marathon is not only one of the top marathons in the world, it’s also leading the way with digital technology activation,” said Jayme Anne Goldberg, co-founder, SilverLine Athletics. “MCM already uses video creatively to engage and inform their athletes. SilverLine provides the technology, strategy and analytic metrics so that MCM can now effectively use their digital media as an extension of their sponsor inventory.”
SilverLine technology delivered strong results for MCM in 2013 drawing in 85% of MCM’s digital audience to click play on their videos, and was particularly powerful when delivered through the event’s social media.
Additionally, 40% of MCM’s video views came outside of the two week event period, meaning that a targeted audience approach to video is allowing MCM to activate their sponsorships on a more year-round basis with a higher engagement than in previous years.
“At Marine Corps Marathon, we know that video is one of the most effective ways to engage, inform and entertain our athletes and sponsors,” said Marc Goldman, Sponsorship/Marketing Manager, Marine Corps Marathon.
“Working with SilverLine, a company so versed in the technology and the strategy behind digital media, allows the MCM to aggregate all of our digital content in one location to increase the lifespan and impact. With this year’s powerful results and analytics, the MCM can really demonstrate the impact of video to our partners and sponsors.”
In addition to the Marine Corps Marathon, SilverLine is powering digital activation for leading endurance sporting events and brands including: The Tour of Britain, Dicks Sporting Goods Pittsburgh Marathon, Pikes Peak Marathon, The Houston Marathon, Tri California, Challenge Family USA, LA Tri Club, HUUB, The Providence CycloCross Festival, The Race Club, DelMoSports, Triathlon Business International, and Running USA.
Founded in 2012, SilverLine Athletics is a first-of-its-kind digital media platform that focuses exclusively on increasing revenue through video technology for endurance sports. This digital activation platform enables endurance sports events, product manufacturers, retailers and content providers to benefit from the rapid and continued advances in digital media technology.
Through a simple-to-use solution for video hosting, publishing, asset management and analytics, SilverLine provides a platform to monetize video assets for event managers, targeted digital activation opportunities for sponsors, and a forum for engaging and relevant content for athletes.
www.silverlineathletics.com
www.marinemarathon.com
