Bespoke bike manufacturer Team Carbon Bikes has extended its triathlon sponsorship deal with the UK’s largest mass participation events company, Human Race. Additionally this year, Team Carbon Bikes will be partnering with Human Race’s iconic London cycling event, the Financial Times London Cycle Sportive.
The renewed partnership will see Team Carbon Bikes continue for a second year as the official triathlon bike sponsor of 12 Human Race triathlons, including the Garmin Eton SuperSprints, Windsor Triathlon, SteelMan Triathlon and Shock Absorber WomenOnly Triathlon, where Team Carbon Bikes will be showcasing its bespoke products.
Team Carbon Bikes Founder, Lars Clausen, said, “Human Race offer participants some of the best triathlons in the UK and this partnership provides Team Carbon Bikes with the opportunity to engage directly with our audience and help them to learn more about our bespoke products and services.”
Nick Rusling, CEO of Human Race, said, “We are delighted to welcome Team Carbon Bikes back as our bike partner across our triathlons and also the Financial Times London Cycle Sportive. Team Carbon Bikes will enhance the participant experience by providing expert knowledge and advice both pre-event and on the day, ensuring that competitors are well-prepared and bike confident.”
Nearly 11,000 triathlon enthusiasts entered a Human Race triathlon last year and participants that register for a Human Race event in 2014 will receive exclusive pre-race tips from Team Carbon Bikes’ specialists.
Team Carbon Bikes have also partnered with one of London’s most popular sportives, the Financial Times London Cycle Sportive. The Human Race event, which is now in its second year and is supported by Team Sky cyclist Ben Swift, starts in Dulwich Park before heading out to Surrey’s Box Hill and offers a unique finish with a lap of Herne Hill Velodrome, the 1948 Olympic Games venue.
Team Carbon Bikes offer bespoke hand built bikes which are tailored to the owner’s specifications, from colour schemes to wheels and group sets. The company ‘has a very strong passion about bikes and anything that is carbon. Based in Derbyshire, the team has over 20 years’ experience of working with Carbon fibre and repairing broken frames and understand that every bike is as individual as its owner.
Products: FR1 Advanced Time Trial and CT1 Road bike frames are mococoque made using 3K UD weave carbon and are available in three sizes (50, 54 and 56cm). Groupsets include Shimano 105, Ultegra, Ultegra Di2 and SRAM Red and two types of wheel (shallow rims or 40mm full-carbon and 70mm clincher).
Human Race is ‘the largest and most diverse mass participation events company in the UK’, with a portfolio of over 55 events each year including triathlon, cycling, running, open water swimming, duathlon, off-road, women only, corporate and youth events. Included in the Human Race portfolio are: the prestigious sportive cycling event, the Wiggle Dragon Ride, the famous Windsor Triathlon, the gruelling BallBuster events and the unique WomenOnly series including the leading female specific cycling series, Cycletta.
www.teamcarbonbikes.co.uk
www.humanrace.co.uk
