nuun, billed as ‘the top-selling sports drink brand in run, bike and outdoor specialty stores’ in North America, is hosting the ‘Challenge Dash – Make Your Miles Count’ virtual race fundraiser in support of the Challenged Athletes Foundation (CAF).
The virtual event takes place on 26-29 August 2016 in partnership with Triathlete Magazine, Garmin, Oiselle, Ciele and FitFam. Proceeds for the event are being donated to the CAF Elite Paratriathon Team to help support their athlete’s competitive pursuits.
The Challenge Dash is an opportunity for athletes across the globe to join together and run to make their miles count for a meaningful cause. To deliver the virtual event, nuun has teamed up with FitFam, which provides virtual challenge experiences across the US.
Participants can run the 5K or 10K distance and submit their time and experience between 26-29 August to be eligible for special prizes and awards.
The full registration includes a swag package consisting of a race t-shirt, bib number and finisher’s medal. Proceeds from all registration options are donated to CAF and there is an option for anyone to donate funds to the organization.
Triathlete Magazine, Garmin, Oiselle, and Ciele and nuun are collectively promoting the event and have donated products for several categories of awards including Best Photo (individual and group), Best Hydration Photo, Most Inspirational, Fastest 5K, and Fastest 10K.
“Imagine a world where everyone is inspired to both reach for their own personal best and to help others achieve theirs. That’s exactly what we’re setting out to accomplish with the Challenge Dash,” said Kevin Rutherford, nuun President and CEO.
“With the support of our generous partners we want to inspire everyone to make their miles count toward personal bests and positive impact for the inspiring team at the Challenged Athletes Foundation.”
nuun is the official hydration sponsor of the CAF Paratriathlon Team – providing financial, product and educational support focused on the team’s journey to the Rio 2016 Paralympic Games in Brazil. The Challenge Dash precedes the nuun Year Dash as events hosted by nuun to raise additional funds for the organization.
“The Challenged Athletes Foundation is thrilled to be the beneficiary of nuun’s Challenge Dash,” said Jason Karavidas CAF Business Development Manager. “nuun continues to develop meaningful and innovative ways to mobilize the community around CAF’s mission to support people with physical challenges, so they can pursue active lifestyles through physical fitness and competitive athletics.
“We are proud and grateful to work with such passionate partners and cannot wait to join the Dash next month.”
www.nuun.com
www.challengedathletes.org
