The Evergreen Endurance Triathlon has teamed up with London-based international sports communications agency Postman to raise awareness of the France-based event in the UK.
Evergreen Endurance offers a weekend of triathlon events in Chamonix, France, running over 10-11 September, featuring four different races for all types of adventure endurance triathletes. Postman has been tasked with building the brand’s presence in the UK, raising interest in the events.
“We’re really pleased to be working with the guys at Evergreen as it presents a healthy challenge to connect an overseas brand with the UK market and we’re in a good position here to be able to help them grow,” explained Tom Copeland of Postman.
“We see huge potential for the event and hope to continue working with the brand as it continues its growth and expansion.”
Co-founder of Evergreen Endurance, Carlton Rowlands said of the new partnership: “Working with Postman, we want to bring our event into the UK calendar. I am myself English and was involved in the UK triathlon scene, so I know there’s a great demand for an epic adventurous race, with equally extreme natural beauty and environmental responsibility.”
The event weekend in September features an Iron-distance race, the Evergreen 228, which features a swim in Lac de Montriond, followed by a 183K bike leg covering ‘climbs usually found in the Tour de France rather than a triathlon’. The race takes in six climbs in the Savoie region, including the Col de Joux Plane and the Col de la Colombière. A 42.1km trail run rounds out proceedings on a day that covers a height gain of over 2400m.
Half-iron and Olympic distance events are also available ‘for those with slightly more reserved endurance ambitions’.
www.evergreen-endurance.com
www.wearepostman.com
