3T America has recruited Chad Battistone to bolster its advance in North America. Battistone, a 20-plus year veteran of outdoor and lifestyle marketing management, joins 3T America as Customer Connection Manager, with the ‘mission to help drive sales of the entire 3T America product range, spearheaded by the multi-award winning Exploro and Strada bikes.’
Battistone joins 3T from PressCamp, which from its inception in 2005 he helped grow into a premier hands-on media event for the global bike business – managing planning, marketing outreach, and operational logistics. Prior to that, he worked with VNU Expositions on its key Interbike event.
As a specialist in customer outreach and events planning, Chad Battistone is seen to be key in helping 3T America grow its customer base. Established in early 2016, 3T America has reportedly achieved success among North American riders with its Exploro multi-surface bike and looks to accelerate its growth following the launch of the Strada road bike.
Welcoming Battistone, 3T America General Manager Dave Koesel said, “We’re thrilled Chad is joining us. He has a long career in customer service and driving and achieving company goals. His 25 years of experience in many facets of the industry will make him a valuable asset as 3T continues to grow its product mix and scope of offerings, including the all-new Strada and expansion of the Exploro frames into a complete US$3990 bicycle option.”
Koesel continued, “We already have an active and enthusiastic community of Exploro riders. Our Strada bike won the Product Innovation Award at Interbike and that’ll help us build the same momentum for the new bike.
“Chad will develop metrics and methods to create, measure and manage sales and operational tasks that create and solicit customers with loyalty and two-way engagement. As Customer Connection Manager he will be key in reaching out to these enthusiasts and bolstering our drive to make 3T the #1 choice for riders who want the best.”
