The organizers of the Sea Otter Classic cycling festival have officially announce the creation of Sea Otter Play presented by Continental. This inaugural virtual event will aim to… ‘unite all of Sea Otter’s global celebrations and connect passionate cyclists around the world with the best brands in cycling.’
“The Sea Otter Classic brings the entire cycling industry together with our family of enthusiasts,” said Frank Yohannan, Sea Otter President and CEO. “In these challenging times, we wanted to provide something that will ensure our audience can celebrate bikes, add to their training programs, and stay connected.”
Sea Otter Play is billed as an ‘immersive online experience that will feature over 350 of the most innovative cycling companies in a ground-breaking digital festival.’
The virtual event will include cycling challenges, children’s activities and an interactive expo and marketplace free to the consumer. Incentive-based games will encourage attendees to interact with their favourite brands and compete for prizes.
‘Sea Otter Play celebrates the best of the Sea Otter Classic brands – Sea Otter Classic USA, Sea Otter Europe, Sea Otter Canada, and Sea Otter Australia.’
Cycling challenges can be completed on the road or trail, or virtually on a bike trainer. There are multiple challenges to select from, including a category for kids. Participants can choose from iconic courses that replicate the coast of Big Sur, the flowing hills of Australia’s south coast, the historic trails of Costa Brava Spain, or the vast forests of eastern Canada.
‘All Challenge participants will receive a virtual swag bag full of terrific merchandise and deals from our sponsors and supporters.’
Registration for the Sea Otter Play Cycling Challenges will open on August 14, 2020. The challenges will then kick off on September 1st and run through September 20th.
The Sea Otter Play Festival will be held September 17-20, 2020. The Festival is free to attend. The organisers note that the virtual festival is ‘filled with opportunities to engage with your favourite cycling brands in real-time, catch an exclusive film premiere, play games and win great new gear.’
Sea Otter Play will also support non-profit organizations working on the front lines to provide essential community health support during these difficult economic times. The goal is to raise funds for charitable organizations around the globe.
“We’re thrilled to see what new opportunities Sea Otter Play will bring,” said Claudia Wasko, Vice President and General Manager of Bosch eBike Systems Americas. “This will be Bosch eBike Systems’ seventh year participating in Sea Otter events. We’re looking forward to the fresh product innovations and fun-filled ride challenges.”
