The 2575 Triathlon Series has welcomed its latest sponsor, LaCroix Sparkling Water. Commenting on the deal, LaCroix brand spokeswoman Vanessa Walker said, “So many athletes drink LaCroix already, so thanking them or introducing the brand to those who haven’t yet discovered it is a privilege.
“We are a perfect fit for those who are trying to leave artificial sweeteners behind since LaCroix is 100% natural, calorie, sweetener and sodium free.”
Now selling around the US in 8 different flavours, LaCroix’s newest Coconut variant has been ‘growing wildly’, helped along by fans on Facebook. Athletes will have an opportunity to sample LaCroix at the forthcoming 2575 event in Miami on 4 December.
