Therabody, formerly known as Theragun, has announced a new partnership with ‘RED’, the organization founded in 2006 to fight AIDS.
Through a campaign titled ‘RECOVE(RED)’, Therabody is launching a range of ‘(THERABODY)RED’ products. These products will help to raise funds for the Global Fund’s COVID-19 Response and (RED)’s fight to end AIDS in sub-Saharan Africa.
For every RED co-branded Theragun purchased, 2% of the purchase price goes directly to the Global Fund’s COVID-19 Response to reduce the threat of COVID-19 in communities and critical HIV/AIDS programs. The (PRODUCT)RED Theragun is available exclusively on Therabody.com as well as select retail locations for purchase.
Jennifer Lotito, President & Chief Operating Officer at (RED), said “Therabody products are hugely popular with people around the world, and we are more than delighted to see these wellness products now do double-duty by also fighting pandemics with each and every purchase.
“We’re grateful to the team for creating such a striking (RED) range, and excited to get these into people’s hands this fall.”
Benjamin Nazarian, Chief Executive Officer at Therabody, said “We are proud and thrilled to be a partner of (RED). Giving back and supporting causes we believe in is rooted in our company’s DNA, and is a key pillar of our culture at Therabody.
“As a tech wellness company, Therabody provides solutions that can help everybody live a fuller, healthier lifestyle. With (THERABODY)RED, we are not only supporting everyday needs through our wellness offerings, but we are also creating a unique opportunity for our community to give back through their purchase by providing essential life-saving medicine and access to healthcare to those that are in need.”
The (PRODUCT)RED Theragun collection includes:
- (PRODUCT)RED Theragun PRO – RRP £549
- (PRODUCT)RED Theragun Elite – RRP £375
- (PRODUCT)RED Theragun mini – RRP £175
In addition to (PRODUCT)RED Theragun, in early 2021 Therabody will also release a (PRODUCT)RED version of its USDA Certified Organic line of CBD products, TheraOne, with 2% of the purchase price going to support (RED)’s operations in the fight to end AIDS.
