Garmin and Tacx have announced sponsorship of more than 20 professional cycling teams and hundreds of professional runners, cyclists and triathletes for 2021.
“We are thrilled to welcome these new athletes to the Garmin-Tacx family and have them represent our company while competing around the world,” said Susan Lyman, Garmin Vice President of Global Consumer Marketing.
“These runners, cyclists and triathletes chose Garmin and Tacx for our innovative products and technology, and we’re excited to be part of their success on race day.”
Professional cycling teams
Joining men’s and women’s WorldTour and mountain/enduro biking teams and their world champion cyclists, Garmin and Tacx welcome Team Jumbo-Visma’s new women’s team to the 2021 roster. The team is comprised of 12 riders, including Marianne Vos, an Olympic and world champion cyclist.
Professional cycling teams sponsored by both Garmin and Tacx include:
- Astana – Premier Tech
- CANYON//SRAM Racing
- CST PostNL Bafang MTB Racing Team
- CUBE Actionteam
- EF Education-NIPPO
- Liv Racing
- Lotto Soudal (M/F/Development)
- SCOTT-SRAM MTB Racing Team
Tacx continues to sponsor Deceuninck – Quick-Step, while Garmin-sponsored teams include CLIF Pro Team, Groupama-FDJ, Movistar Team (M/F) and INEOS Grenadiers.
Professional athletes
Garmin welcomes 2018 UTMB-CCC Ultra trail running winner Tom Evans, XCM World Champion Tiago Ferreira, track cyclist and Trans-Kansas record holder Ashton Lambie, and XCO National Champion Keegan Swenson to its sponsored athlete portfolio.
The new athletes will join ‘hundreds of world-class competitors’, including:
- Three-time IRONMAN World Champion Mirinda Carfrae,
- 2019 IRONMAN World Champion Anne Haug,
- Two-time IRONMAN World Champion Patrick Lange,
- IRONMAN 70.3 World Champion Holly Lawrence,
- Three-time World Triathlon Series winner Mario Mola
- Three-time European Champion and IRONMAN World Championship qualifier Giulio Molinari,
- ETU Sprint Triathlon and ETU Olympic distance Triathlon Champion Joao Pereira,
- International Mountain Bike Hall of Fame inductee and ‘Queen of Pain’ Rebecca Rusch, and
- Eight-time XCO World Champion Nino Schurter.
Representing Garmin and Tacx in events around the world, the sponsored cycling teams and athletes will be equipped with the brands’ op-of-the-line products for training and racing.
These include Forerunner running watches, like the premium Forerunner 945. Edge cycling computers, including the Edge 530, Edge 830 and Edge 1030 Plus will provide performance data and metrics to cyclists, as well as GPS and navigational support.
The teams will also be riding with the Varia RTL515 rearview radar during training, which will warn of vehicles approaching from behind, while a tail light brightens and flashes to alert drivers of a cyclist ahead. Additionally, many of the athletes will use the Index S2 Smart Scale to track key training metrics, including body weight, BMI and body composition.
Several Tacx-sponsored teams will be able to take their training indoors with smart trainers, including the NEO 2T Smart. Additionally, many of the sponsored teams will be training and racing with Tacx bottles and Ciro bottle cages.
In December, Garmin announced initial integration of Garmin Connect and the Tacx apps on smartphones, tablets and desktop computers. Garmin’s acquisition of Tacx was originally announced in February 2019 and was completed in April 2019.
