Scheduled for August 3-5 in Park City, Utah, The Big Gear Show has announceds key brand and retailer attendance across the outdoor, bike and paddle categories.
‘The Big Gear Show has become the go-to outdoor industry event for summer 2021 as it heads into the final push toward its inaugural invite-only edition.
‘Some of the most recognizable brands in the camping, climbing, cycling, and paddlesports industries – including Black Diamond, Camelbak, Diamondback, Giro, Johnson Outdoors, La Sportiva, Liberty Mountain, Osprey, Petzl, Pinarello, Tahe Outdoors, and Yakima – have signed on to exhibit at the show, reconnect with their key dealers, and do both outdoors.’
“We are thrilled with how the industry is responding to our event,” said Sutton Bacon, co-founder of The Big Gear Show. “Our goal is to deliver an affordable retailer-centric experience with the right format, at the right time, and in the right place.
“We are overwhelmed by the support of our exhibitors. As the first national outdoor industry event to stage since COVID began, I know that our retailers will be fired up to see so many of their important brand partners face-to-face.”
The Big Gear Show is endorsed by the National Bicycle Dealers Association, People for Bikes, and Grassroots Outdoor Alliance.
‘Retail enthusiasm is illustrated by the variety of shops already registered; from specialty stalwarts like Appomattox, Bill Jackson’s, Sunlight Sports, and The Trail Head, to regional and mass merchants like Scheels and Moosejaw, to e-commerce retailers like Backcountry.com and Outdoorplay, and leading independent bike shops including Global Bikes, Landry’s, Motion Makers, and Wheel & Sprocket.’
“For Massey’s the choice is clear,” said Mike Massey, owner of Massey’s and founder and CEO of Locally. “The team needs to see products and meet with brands before they decide what they want to present to customers in our stores. It is nearly impossible for a retailer to optimize their product mix with information solely gathered digitally.”
The Big Gear Show is meant to fit into a modern marketing plan and budget in a manner that directly supports retailers, and fits seamlessly with brands. In the cycling category, participating brands include Camelbak, Diamondback, Giro, Pinarello, POC Sports, Stan’s NoTubes, Tern Bicycles, Troy Lee Designs, Wahoo Fitness and Yakima.
