Bicycle care specialist Muc-Off has launched Punk Powder, billed as the world’s first plastic-free bike cleaner. The new product offering is positioned as ‘an all-eco, smaller and more convenient cleaner, that’s safe for the environment as well as all types of bikes.’
The product formula is made from readily biodegradable ingredients, 75% of which are plant-based. There are two ‘small but mighty’ 30g powder sachets, which can each be made into 1 litre of cleaner by simply adding water.
‘This means huge carbon footprint reductions for the brand, as Punk Powder uses 92% less packaging than the equivalent 2 litres of regular bike cleaner.’
According to Muc-Off, the real challenge was creating a product that had cleaning power, while also being readily biodegradable and using as many plant-based ingredients as possible. The company’s R&D team worked for over three years, developing over 20 variations, before landing on the final product formula.
“This has been a real passion project for us as we continue our mission to reduce single-use plastic,” said Alex Trimnell, CEO at Muc-Off.
“Punk Powder embodies everything Muc-Off stands for, a marriage of high performance and sustainability. It had to be just as good as our other bike cleaners, but in a more environmentally focused and convenient format.
“The team have done an epic job producing something truly game-changing and totally plastic-free. We can’t wait to get more riders shredding then cleaning their bikes with Punk Powder – it’ll help us all do our bit for Mother Nature.”
To activate Punk Powder, users simply refilli an old, washed-out Nano Tech cleaner bottle, adding the powder and shaking. The fast-dissolving powder lets users quickly clean their machines so they can get back to the important business of riding them.
‘Riders can even take their eco-warrior status to the next level, by using rainwater to refill their bottles. Any type of water can be used providing it’s clean, offering the opportunity to clean a machine during a bike packing adventure or after a race.’
Punk Powder has also paved the way for another eco-inspired product launch, the all-new Bottle For Life. It’s an ultra-long-lasting aluminium bottle, complete with a non-toxic, food-grade silicone base that provides protection and stability.
Punk Powder and the new Bottle For Life will be sold as a bundle, to give customers the chance to enjoy ‘the ultimate green-cleaning solution’.
The launch of these products comes following Muc-Off’s recent announcement of its new Project Green commitment to save 200 tonnes of plastic by 2023. Punk Powder will play a key role in the brand achieving this ambitious target.
With Punk Powder also being water-free, it’s significantly lighter and smaller to ship around the world. This is helping to dramatically reduce the brand’s CO2 impact throughout their entire global supply chain.
Globally, Muc-Off calculates that by using Punk Powder, more than 61 tonnes of plastic will be saved per year. Punk Powder is vegan and vegetarian friendly, and like all Muc-Off products, never tested on animals. The packaging is 100% plastic-free and petroleum-free and is made from more than 50% renewable raw materials, with vegetable-based inks used for printing on the packaging.
Each sachet is compostable and certified to EN13432 standard, so riders can enjoy conscience-free cleaning. The two sachets come packed in a recycled FSC card box, which even comes with instructions for converting it into a handy funnel, so no powder will go to waste.
Punk Powder is priced at US$19.99 for two 30g sachets, while the Bottle For Life bundle is priced at US$39.99.
