The Rock ‘n’ Roll Running Series and Craft Sportswear have announced a new partnership making Craft Sportswear the Official Athletic Footwear Partner for the Rock ‘n’ Roll Running Series.
This partnership launches the co-branded Craft x Rock ‘n’ Roll Running Series shoe in three limited-edition colourways – black, red and yellow.
This exclusive mid-distance running, and training shoe will be available on the official Rock ‘n’ Roll Running Series merchandise e-commerce store at runrocknrollstore.com and at all 2021 Rock ‘n’ Roll Running Series events.
“We are thrilled to have Craft Sportswear join us as the Official Athletic Footwear Partner of the Rock ‘n’ Roll Running Series,” said Matt Wikstrom, Senior Vice President, Global Partnerships for The IRONMAN Group, which is owner of the international run series.
“The launch of this new co-branded running shoe is a great opportunity for our runners to experience the high-performance and quality of Craft with the spirit and energy of the Rock ‘n’ Roll Running Series.”
Craft is a high-performance Swedish brand that provides endurance focused footwear and apparel design for a range of distances and terrain.
As part of the X-series, the Craft x Rock ‘n’ Roll Running Series collaboration features a multi-purpose running shoe that follows the natural contours of the foot. This Craft design features a lightweight and breathable engineered mesh upper and an ARC Foam midsole with launch pad at the forefoot and landing pad at the heel to provide cushioning and response.
In addition, ‘X cables’ run under the midfoot and behind the heel to secure and stabilize the foot – offering a balance between support and flexibility for a natural stride.
“The running community here in the US has exploded over the past two years and we are thrilled to be aligned with the Rock ‘n’ Roll Running Series – one of the premier race organizations here in the US,” said Eric Schenker, CEO of Craft NA.
“Through this partnership we look forward to providing Rock ‘n’ Roll and their participants innovative products and programs that will help elevate their racer’s experience and meet all their endurance needs.”
To kick off the partnership, the Humana Rock ‘n’ Roll Virtual Running Club is launching three Craft inspired virtual challenges designed to get runners to ‘Lace Up’, ‘Step Up’ and ‘Power Up’.
Offering three distances, these challenges are positioned as a way to try out the new Craft x Rock ‘n’ Roll Running Series running shoe and learn more about each limited-edition colourway.
By participating in any, or all, of these multi-level challenges, participants can earn points towards discounts at the online or in-person Rock ‘n’ Roll merchandise stores and be entered to win a US$500 Craft gift card. Runners can sign up and complete the challenges between Tuesday, August 31 and Friday September 10, 2021.
www.runrocknrollvr.com
www.runrocknroll.com
www.craftsports.us
