Leading outdoor and trail running footwear specialist Merrell, has announced a new partnership with the Kendal Mountain Festival, billed as ‘the ultimate gathering for everyone that loves the outdoors.’
The award-winning Kendal Mountain Festival, taking place from November 18-21, 2021, is an annual, four-day-long festival hosted at Kendal, in the heart of the Lake District – in North West England. The event is… ‘dedicated to sharing awe-inspiring, life-affirming stories from the world of outdoor adventure.’
Merrell has become a partner sponsor of the festival’s mountain running sessions and its Run Film programme which will feature a line-up of the latest high-quality releases from adventure filmmakers across the globe.
Whilst, for obvious reasons, last year had to be the first-ever fully digital event, this year the festival will adopt a hybrid live and digital format.
‘This means visitors get to experience live the legendary tented Basecamp Village at the heart of the festival, which this year will be packed with great activations, competitions and demonstrations from multiple outdoor brands as well as boasting a stage.’
A four-day line-up of entertainment includes a wide range of talks featuring adventurers, outdoors athletes and explorers – as well live music, adventure film premieres, engaging literature events and a host of more active entertainment such as trail runs, dance, parties, and hikes.
The partnership will provide Merrell with a focal role at the festival, adding its expertise and trail running footwear collection to an audience of outdoor enthusiasts. A number of Merrell ambassadors will also be participating at some of the festival’s key events.
Simon Sweeney, UK Marketing Manager at Merrell said “We are growing quickly in UK trail running, with a leading trail running shoes, such as the MOAB Flight and the Agility Peak 4.
“We want to consolidate our presence and grow our profile within the UK trail running community and believe an association with this authentic and established outdoor festival will help us achieve this.”
He added, “The Kendal Mountain Film Festival is renowned amongst UK and overseas outdoors communities, and we are delighted to be associated with the dedicated mountain running sessions and superb run-related content via the festival’s Run Film programme.”
Clive Allen, of Kendall Mountain Festival, said “Merrell is a heritage outdoor brand that we’re proud to welcome to the festival family. We’re delighted with its support, especially after all the uncertainties and difficulties filmmakers have had to cope with throughout the COVID pandemic.
“Excitement and anticipation for this year’s festival are already growing exponentially, and to be able to focus on so many outdoors activities, including trail running, throughout the four days of the festival, means there’s something for everyone to enjoy and engage with.”
www.merrell.com/UK
www.kendalmountainfestival.com
