Germany’s Bike&Co (BICO) purchasing association has agreed to take an active role next year’s Eurobike trade show in Frankfurt. BICO’s third-party suppliers, its BICO order days and EUROBICO events will be integrated into the new trade fair concept in Frankfurt.
The new Eurobike show is scheduled from 13-17 July 2022 in Frankfurt. BICO, a service provider for more than 850 independent retailers and over 130 brand suppliers, is signing up to the new Eurobike with a comprehensive involvement over a number of years.
“Our latest collaboration during the EUROBICO premiere has shown that BICO and Eurobike are a good match and are generating new synergies for the benefit of the entire bike industry,” said Head of Eurobike and fairnamic Managing Director Stefan Reisinger.
“Our new partnership represents the continuation of our shared success and a strong foundation for a broad display of innovations within the sector, as well as a high-quality exchange between experts as part of the future Eurobike.”
The agreement has been planned with a view to the long term over a period of three years, up to and including 2024. BICO’s involvement in the trade fair extends across all five days of the event and also includes an evening event organised for the association itself.
BICO Managing Director Jörg Müsse said “BICO is very keen to support the efforts to provide fresh impetus for a leading trade fair focusing on the topics of bikes and cycling. Frankfurt as a venue is centrally located and also readily accessible for international visitors.
“The concept behind the Eurobike 2022 trade fair is very promising, which makes it easy for us to take the decision of compacting the trade fair calendar in the interest of our specialist retailers.”
