According to Challenge Family, today’s announcement of a multi-year global partnership between virtual e-sports app ROUVY and the Challenge Family series of long-distance triathlons… ‘will give athletes the opportunity to explore any Challenge Family course around the world at any time without leaving home.’
This latest development presents a new opportunity for ROUVY within the triathlete space. The Czech-based app platform was previously partnered with Challenge Family’s rival IRONMAN. However, IRONMAN plotted a new course when it acquired indoor virtual cycling app FulGaz in October 2021.
Going forwards, and aiming to create a new level of interactive home training, ROUVY will combine its animated avatars, both cycling and running, with video footage of Challenge Family destinations.
Plans are in place for Challenge Family and ROUVY to roll out digital race courses throughout 2022. Challenge Gunsan-Saemangeum in Korea is the first Challenge Family race on the ROUVY platform, soon to be joined by more courses to be experienced from anywhere in the world.
‘The new partnership aims to continue development of a strong online community through virtual group rides, race-specific training sessions, course familiarisation with pros and mixed-format competitions. In addition, the cooperation will help beginners to access and explore Challenge Family event locations, bringing new converts to the triathlon community.’
“ROUVY stands apart in the virtual training arena thanks to its use of actual race course footage,” said Jort Vlam, CEO of Challenge Family. “While it is a virtual experience, it really doesn’t get any more realistic.
“We’re excited to extend Challenge Family to the virtual world, providing athletes with a strong training community throughout the year and the ability to experience the courses they will be racing on, with no travel required.”
Petr Samek, CEO of ROUVY, said “We are thrilled to team up with Challenge Family and bring the most iconic places and races, such as Challenge Roth and Challenge Family The Championship among others, to every triathlete around the world.
“Equally, Challenge Family triathletes will get access to the most beautiful and exotic locations worldwide. ROUVY is the #1 app if you are looking for stunning routes with unique augmented technology providing highly realistic and immersive riding and running.”
www.challenge-family.com
www.rouvy.com
