VinFast, billed as the world’s first automotive manufacturer to completely switch from internal combustion engines to electric vehicles, has confirmed a global partnership with IRONMAN. This extensive agreement sees VinFast become the first ever naming rights partner of the IRONMAN US Series from 2022.
Under the agreement, VinFast will also become the title partner for the 2022 IRONMAN World Championship and the 2023 IRONMAN 70.3 World Championship, each continuing through 2025, as well as the Exclusive Electric Vehicle Partner of the IRONMAN and IRONMAN 70.3 Series in US, Europe, and Asia through 2025.
VinFast will be the exclusive automotive vehicle, electric vehicle, electric scooter, and electric bus partner, providing electric vehicles, including scooters, cars, and buses for IRONMAN and IRONMAN 70.3 events.
As naming rights partner for the VinFast IRONMAN US Series, title partner of the VinFast IRONMAN World Championship, the electric vehicle firm will be provided with highly visible brand association at IRONMAN events around the globe.
IRONMAN adds that… ‘It will provide unique direct to consumer experiences onsite at IRONMAN races with opportunities for participants and fans to experience a next generation EV car through test drives and other experiential programming.’
Established in 2017, VinFast is headquartered in Singapore and is part of Vingroup, Vietnam’s largest conglomerate. The signing ceremony for the partnership was held on July 23, 2022 in Nha Trang, in southern Vietnam.
“The IRONMAN Group is delighted to have developed with VinFast a comprehensive and far-reaching partnership, inclusive of our pinnacle IRONMAN and IRONMAN 70.3 World Championship events,” said Andrew Messick, President and Chief Executive Officer for The IRONMAN Group.
“We value the way VinFast pushes the boundaries forward through their smart and eco-friendly electric vehicles to create a sustainable future for all. This is much like the spirit of IRONMAN and our athletes to break through and surpass preconceived boundaries.”
Le Thi Thu Thuy, Vingroup Vice Chairwoman and VinFast Global CEO, said “Sharing the spirit that ‘Anything is Possible’, we are honoured to be a Premier Partner of IRONMAN & IRONMAN 70.3 Series.
“We are proud to be part of the moments that push people beyond their boundaries, and beyond what many have thought is humanly possible. We are certain that our electric mobility will strongly underpin the journeys of IRONMAN athletes around the world to be boundless.”
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