Super League Triathlon (SLT) has announced a partnership with NGX (Nutri-Genetix). The nutrition brand is on board with the event organiser as Official Shake Partner for the opening race of SLT’s 2022 Championship Series in London.
A release from SLT added that… ‘The agreement with NGX sees them team up with Super League for the kick-off of its biggest ever Championship Series with the world’s best athletes ready to do battle over the exhilarating Triple Mix format at London’s West India Quay on Sunday, September 4.’
NGX is billed as… ‘the world’s first genetically personalised nutrition shake, tailored to an individual’s own DNA to achieve enhanced performance.
‘The multi-awarded and Dragons’ Den winning product uses nutrigenetics, to understand how people metabolise and process different nutrients based on their genetic make-up.’
With the aim of taking the guesswork out of nutrition plans, customers can simply complete a DNA test. Then, customers receive a customised nutrition shake tailored specifically for their dietary needs.
Matt Caren, Head of Brand Partnerships at Super League Triathlon, said “NGX is a cutting-edge product that leads on innovation and so has perfect synergies with Super League Triathlon. We are delighted to be partnering with NGX and to work with them as our biggest ever Championship Series gets underway in London on September 4.”
Jeremy Poland, CEO and co-founder of NGX, added “Super League Triathlon welcomes the pinnacle of performance to the start line. Having the edge over the competition and knowing everything about your body and how it reacts to nutrition ties in perfectly with what we’re about at NGX, offering simple DNA based personalised products to help every day and elite athletes perform at their very best.”
Super League Triathlon’s Championship Series features on the following dates / locations:
- Sunday September 4: London, UK
- Sunday September 11: Munich, Germany
- Saturday September 17: Malibu, USA
- Sunday October 2: Toulouse, France
- Saturday October 29: NEOM, Saudi Arabia
