KOO Eyewear, the Italian eyewear brand, part of KASK, has partnered with Keep Communications, which will serve as the brand’s public relations agency for the UK.
Established in 2017, KOO Eyewear specialises in designing and manufacturing high-performance sunglasses and goggles. Since its inception, the Italian brand has built a reputation in Europe by providing eyewear for runners, cyclists, and snowsport athletes alike.
With the help of Keep Communications in the UK and Outside PR, a specialist outdoor PR agency in the US, KOO Eyewear will seek to strengthen its UK and North American network and brand awareness.
Matt Williams, Director of Keep Communications, said “We’re delighted to be connecting with the amazing teams at KOO and OutsidePR. It’s clear to see we all have a collective passion for anything adventurerelated and so we look forward to doing our bit to take the incredibly innovative products to the UK audience.”
Born in 2019, Keep Communications, is a dedicated sports and fitness PR agency based in London. Founded by director and sport communications expert Matt Williams the business works across a number of sport and fitness clients.
Simona Tironi, Marketing Manager at KOO Global, said “At KOO, we are always pushing the envelope by putting innovation and functionality at the forefront of everything we do. It’s clear that working with Matt Williams and Keep Communications in the UK will help us connect with the right audiences to tell our amazing story and bring the KOO products to more people.”
Gordon Wright, founder and partner at OutsidePR “We’re honoured to work alongside KOO, which offers world-class technology and expertise across multiple active categories. The US market is ready and eager for this type of eyewear and we look forward to expanding their reach to new audiences.”
www.kooworld.cc
www.keepcomms.com
