INFINIT Nutrition, the personalized sports nutrition specialist, has launched its patented custom nutrition platform to the European market.
For nearly 20 years, INFINIT has been involved in the creation of customized, all-in-one isotonic solutions designed to fuel athletes. After expanding to the European market in 2022, with the introduction of its pre-set formulas, INFINIT Europe continues its growth on the continent with the launch of its custom formula platform.
“Sports nutrition does not have to be complicated,” said Michael Folan, INFINIT Founder and CEO. “Since 2003, we’ve had the privilege to simplify fuelling & hydration for thousands of people. We are athletes helping other athletes perform and feel better. It’s as simple as that.”
Jan Pokorny, INFINIT Europe CEO, added “The launch of our Custom platform is something that we were aiming for from the start of the European expansion.
“Every athlete is different and has specific needs. Some want higher carbs, some want protein. Some want lots of flavour, while others don’t. With our Custom platform, athletes have the ability to create the perfect isotonic drink to reach their peak performance, and that is something that I am super excited about.”
INFINIT Custom Blend customization options include:
- Level of calories and carbohydrates
- Choice of all-natural flavour with adjustable flavour intensity
- Specific amount of electrolytes and BCAAs
- Choice of adding protein or going protein free
- Option of adding caffeine to the hydration mix
- Additive ‘boosts’, including COQ10 and beta-alanine
With the company’s production facility located in Central Europe, INFINIT’s customized nutrition will source local high-quality ingredients aiming to provide athletes with a quick turnaround of their INFINIT fuel.
