The Professional Triathletes Organisation (PTO) has today announced a new sponsorship with Garmin. This sees the accessories brand become the Official Transition Sponsor of the 2023 PTO Tour.
Starting with the PTO European Open in Ibiza on May 6, 2023, the sponsorship will see Garmin champion the fastest transition times through graphics on social media and broadcast.
“We are excited to be an official sponsor for the Professional Triathletes Organisation and its world class PTO Tour,” said Susan Lyman, Garmin Vice President of Global Consumer Marketing.
“Many of the world’s top triathletes trust our state-of-the-art multisport smartwatches and GPS cycling computers that are packed with features to prepare them ahead of the big event and perform at an elite level on race day.”
Multiple Garmin-sponsored athletes will participate in this year’s PTO Tour, led by PTO World #3 Magnus Ditlev and PTO World #5 Anne Haug, and including Rudy von Berg, Patrick Lange, Tim O’Donnell, Holly Lawrence, Skye Moench and Laura Siddall.
From training to race day, the elite athletes utilise Garmin’s suite of triathlete products. These include: the Forerunner 965 and fēnix 7 series smartwatches, Edge 1040 Solar cycling computer, Tacx NEO 2T smart trainer, Rally power meter pedals and the HRM-Pro Plus heart rate monitor.
“Garmin is the leader in its field, which is something we admire and also aspire to at the PTO,” said Sam Renouf, PTO CEO.
“We want to make the PTO Tour the pinnacle of the sport, and in order to do that, it helps to join forces with the best commercial sponsors out there. Garmin’s wearable products are a top choice by many professionals who compete in our races to ensure no time is wasted in the vital ‘T1 and T2’.
“As the Official Transition Sponsor of the PTO, Garmin will showcase the fastest athletes in what is known as the triathlon’s ‘fourth discipline’.”
The 2023 PTO Tour starts in Ibiza on May 6, with the first-ever PTO European Open, before going to Milwaukee on August 4-5 for the PTO US Open and then to Singapore for the inaugural PTO Asian Open on August 19-20.
www.protriathletes.org
www.garmin.com
