North America’s largest cycling festival has a new partner for 2012, as automaker Volkswagen of America Inc joins the Sea Otter Classic as title sponsor. The event, which takes place on 19-22 April at Laguna Seca Recreation Area near Monterey, California, is now the Volkswagen Sea Otter Classic Powered by SRAM.
“It’s an incredible opportunity for Sea Otter to welcome one of the most recognizable brands in the world to the event,” said Frank Yohannan, President and CEO at Sea Otter Classic. “This partnership speaks volumes about Volkswagen’s commitment to our sport and the culture of cycling. And as a corporate leader in promoting safe cycling, Volkswagen is the perfect partner for Sea Otter racers, riders, and fans.”
A new title sponsor is the latest in a series of updates for the iconic festival. These include the introduction of cyclocross racing, an expanded kids riding area, an invitational downhill skateboarding exhibition and enhanced outreach for female cyclists.
“Sea Otter provides us with the perfect partnership to expand on our commitment to environmental sustainability that goes beyond fuel-efficient vehicles,” said Jonathan Browning, President and CEO, Volkswagen Group of America. “We’re proud to support this world-class event that spreads the passion for cycling from children to adults.”
Volkswagen has also recently partnered with the national cycling advocacy group Bikes Belong to support development of bike-friendly communities and create a cleaner environment. Volkswagen’s support of cycling is part of the Think Blue initiative, which encompasses all of the company’s efforts to promote eco-friendly mobility and encourage environmentally conscious behaviour.
