Outside Interactive will broadcast all of PTO’s new T100 Triathlon World Tour races live across the world on Outside Watch for the next two seasons – including the season-opening event, Miami T100, at CLASH Endurance Miami, which was held on March 9, 2024.
This is an extension to PTO and Outside Interactive’s partnership, which originally started in 2021 and has included the 2022 and 2023 PTO Tours.
As well as the eight live women’s and men’s T100 races, the agreement also includes showing all race preview shows and season long magazine content such as Evolution: Lucy Charles-Barclay’s Rise of a Champion, Beyond Human and a wide range of digital programming.
Outside Watch is a multi-broadcast platform that offers a wide range of outdoor adventure and sports-related content, including documentaries, series and films from Outside’s network of leading vertical brands, which includes Triathlete.com and other endurance outlets.
The platform includes both free-to-watch live content and subscription-based video-on-demand programming across web, mobile & CTV apps, FAST streaming platforms and traditional linear broadcast platforms.
Last season, the PTO claimed a global live TV and streaming audience of 24.6 million for its three races in Ibiza, Milwaukee and Singapore, through multiple top-tier broadcast partnerships, including Outside Watch, that saw it broadcast in 195+ territories around the world.
“The 100km distance has delivered compelling racing for endurance sports fans over the last couple of seasons, and the expanded T100 Triathlon World Tour brings even more energy to a category that our audience is very passionate about,” said Jonathan Dorn, Chief Entertainment Officer at Outside Interactive.
“Being able to watch a star-studded line-up of athletes race head-to-head in these iconic locations is great for the sport, as is the addition of age-group competition.”
PTO Chief Content Officer Nick Shakinovsky said “Outside Interactive is a leading player in the endurance broadcast market, so we’re very grateful to be continuing our journey with them and having their platforms show off the exploits of our amazing athletes.”
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